Own Informatione Products Essays - Publishing, Typesetting

Own Informatione Products CREATE YOUR OWN INFORMATION PRODUCTS! Millions and millions of full sized books and small booklets are sold each year. Most are produced by the large publishing houses. However, there are also several million books sold every year by small, unassuming, one-person publishing companies. Many of these one-person publishers operate from a home-based office. And, surprisingly, some home-based publishers earn excellent incomes. (What's more, some are even becoming very rich.) In this report you'll learn how to succeed as a home-based publisher, producing books, booklets, reports and manuals on nearly every subject imaginable. And, if you have no desire to write your own material, you'll learn how to get authors to write for you. Many authors have chosen to by-pass the usual publishing routes and, instead, self-publish their own books. Admittedly, this requires more work, but it could also mean more profits. There are many reasons authors decide to self-publish, including: 1. It's very difficult to get a manuscript accepted by the giant publishing houses, unless you are a personality in some field, or are already a successful author. 2. Often, the large publishing companies will want to edit a manuscript in such a manner that is unacceptable to the author. 3. Often, the author can market his own book more effectively than a large publisher will. This is especially true if the material is of a non- fiction or of how-to nature. 4. Self publishing allows the author to keep all of the profits. 5. There is plenty of opportunity for the author/self- publisher to set up other profit center products that are related to the topic of the book. So, as you can see, there are many compelling reasons why thousands of authors have chosen to self-publish. Also, the availability of low cost microcomputers have made self-publishing much easier than in past years. This report will give you a step- by- step approach to self-publishing your own book. Note: this report is not about writing. It is assumed that you will write your own booklets, or hire a ghostwriter to do the job for you. So the following information will focus only on the steps you need to take to succeed (make money) as a self- publisher. HOW IT WORKS AND HOW TO DO IT STEP-BY-STEP (1) Generate book ideas and proposals, either your own or by hiring authors/ghostwriters. (2) Evaluate these ideas and proposals as to the feasibility of producing a valued book, and reaching a large group of prospective customers. (3) Evaluate the size of the market and determine how you'll reach that market. Also, research any competitive books. (4) Consider various related products that you could sell to the people who buy your book. (5) Write and edit the book, pay royalties to an author, or hire a ghostwriter to do it for you. (6) Produce a camera-ready copy for the printer. (7) Begin your marketing effort by designing ads and brochures. (Often, this step comes before, or during, writing the book. Your sales material can give you something to live up to.) (8) Launch a full scale marketing and publicity campaign. (A full-scale roll-out should follow a test marketing campaign. You want to make certain you have a truly salable product, and should spend little money to test the waters.) (9) Get printing quotes and have the final version of the book ready to print and bind as soon as you're sure there will be sufficient sales to warrant these costs. (10) Sell follow-up products to your customers. All of these steps can be carried out quickly. You could easily have a fast-selling book on the market within 6 months, or less. SELECTING A TOPIC The best, and easiest, subjects for self-publishers to produce are of the how to genre. Books, reports and manuals that tell readers how to do something are among the liveliest sellers. It's very difficult for a small publisher to be successful with novels, or poetry books. So this report will focus on how to books. However, you can apply many of the techniques discussed here to market other kinds of books as well. To begin, you should publish material on topics which you are most familiar. You should also have a market targeted and a plan for reaching that market. Example: you may have in mind to produce a book about how to make money with crafts -- to be sold in small craft shops, craft fairs, craft magazines and through direct mail to people who make craft items. It's not necessary for you to be an expert on a topic if you aren't writing the book yourself. But you do need to be knowledgeable enough to evaluate the book proposals that